07 January 2014

Privia - All in One C.C Cream

My Hair Shop is introducing a new product by February 2014, popular among Singaporeans; 

PRIVIA - All in One C.C Cream, SPF50+, PA+++

So what is CC Cream? CC cream, also known as Colour Control cream, or Colour Correcting cream, is a refined Blemish Balm cream or Beauty Balm created and developed in Korea. BB cream was originally formulated in Germany and has gained popularity in Asia, Europe and North America. BB cream is a popular product in Asia, used to provide natural-looking skin coverage. As a multitasking beauty product, CC cream was developed to retain all the benefits of BB cream with added nourishing ingredients whilst reducing the appearance of skin redness or sallowness (often with light-diffusing particles). 

CC cream is reputed to include sun protection, along with better skincare properties (such as anti-aging, hydration, blemish prevention, etc.) and treatment of uneven skin tones than BB creams. Some users find it to have a lighter texture than BB cream, which allows for smoother application with a less oily finish. Coverage can vary greatly among the different brands, and are more often than not minimal when compared to BB creams. Unlike BB creams and foundations where coverage is buildable, CC Creams usually remain sheer and natural looking no matter how many layers are applied. Some tend to work better as primers rather than a replacement for foundation. 

The difference between BB and CC creams is subtle – CC generally stands for “Colour Correcting” and the products are meant to address issues like redness or sallowness (usually with light-diffusing particles), whereas BB creams are like lighter foundation with a few skin care benefits thrown in. “CC cream is a colour corrector and will be lighter on the skin compared to BB cream. They have more of a whipped, light, fluffy feel and finish–kind of the new and improved BB.” - Celebrity make-up artist Nico Guilis.

PRIVIA - All in One C.C Cream, SPF50+, PA+++
The licensed ingredient EX BASAM in the composition with Swiss Alpine Herb, leaves the skin awesomely moisture and elastic, making skin smooth and shiny. Moreover, it's soft and tender whipping cream-like texture with colour capsules expresses the natural cover effect, leaving the skin tone bright and natural.


Series: PRIVIA All in One C.C Cream
Content: 30ml
Skin Type: All Skin Type
Retail Price: - 
Selling Price: $15.90

How To Use: Simply apply Privia CC Cream on face area. Spread out the cream smoothly and evenly on face using finger tips. Use CC Cream the last after applying basic skin care products (skin essence, lotion, etc) for very dry face. One does not need to apply make-up base or foundation. May apply some face powder, at your choice, as last touch up.

Cheers and say goodbye to bad hair (and skin!) day! :)

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